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SMS
Ad
For Web advertising, an ad is almost always a banner, a graphic image
of a designated pixel size and byte size limit. It is usually animated. An
ad or set of ads for a campaign is often referred to as "the creative."
Banners and other special advertising that include an interactive or visual
element beyond the usual are known as rich media.
Ad Rotation
Ads are often rotated into ad spaces from a list. This is
usually done automatically by software on the Web site or at a central site
administered by an ad broker or server facility for a network of Web sites.
For example, Latitude90, a leading ad broker, provides an ad delivery
service, called adMonitor, for the network of independent sites that it
sells impressions and sponsorships for.
Ad Space
An ad space is a space on a Web page that is reserved for ads. An
ad space group is a group of spaces within a Web site that share the same
characteristics so that an ad purchase can be made for the group of spaces.
Ad view: An ad view, synonymous with ad impression, is a single ad that
appears (usually in full view without scrolling) on a Web page when the
page arrives at the viewer's display. Ad views are what most Web sites sell
or prefer to sell. A Web page may offer space for a number of ad views. In
general, the term impression is more commonly used.
Ad Serving Technology
A Hardware and software configuration used to manage the delivery, reporting, servicing, and auditing of advertising media to a group of
websites.
Affiliate Marketing:
Affiliate marketing is the use by a Web site that
sells products of other Web sites, called affiliates, to help market the
products.
Affinity Group
A special interest group identified for purposes of targeting specific ads.
Animated GIF (Graphical Image Format)
A tool that creates sequences of images to simulate animation.
Audit
A report that counts and verifies a site's traffic or verifies the site's ad delivery for a particular ad campaign.
Ad Click
A click on an advertisement on a web site which takes a user to another site, it is referred to as an ad click.
Ad Views
A web page that presents an ad. Once the visitor has viewed an ad, he/she can click on it (see Ad Click). There may be more than one ad on an ad view.
Affinity Links
URL links established between Web sites that reach similar demographics.
Authentication
Technique by which access to Internet or Intranet resources requires the user to identify himself or herself by entering a username and password.
Bandwidth
The amount of data that can be transmitted in a
fixed amount of time. For digital devices, the bandwidth is
usually expressed in bits per second (bps) or bytes per
second. For analog devices, the bandwidth is expressed in
cycles per second, or Hertz (Hz). It takes a longer time to
download a complex image than a simple GIF. Difference
in modem speeds can affect the way a web page or
interactive ad is perceived.
Banner
A banner is an advertisement in the form of a graphic image that
typically runs across a Web page or is positioned in a margin or other
space reserved for ads. Banner ads are usually GIF images. In addition to
adhering to size, many Web sites limit the size of the file to a certain
number of bytes so that the file will display quickly. Most ads are
animated GIFs since animation has been shown to attract a larger percentage
of user clicks. The most common larger banner ad is 468 pixels wide by 60
pixels high. Smaller sizes include 125 by 125 and 120 by 90 pixels. These
and other banner sizes have been established as standard sizes by the
Internet Advertising Bureau (IAB). Beyond the banner: This is the idea
that, in addition to banner ads, there are other ways to use the Internet
to communicate a marketing message. These include sponsoring a Web site or
a particular feature on it; advertising in email newsletters; co-branding
with another company and its Web site; contest promotion; and, in general,
finding new ways to engage and interact with the desired audience. "Beyond
the banner" approaches can also include the interstitial and streaming
video infomercial. The banner itself can be transformed into a small rich
media event.
Banner Advertisement
Currently the most common format
of advertising on the World Wide Web. When a viewer clicks
on the banner, he/she is typically hyperlinked to new
content, such as product information or an order form. The
Interactive Advertising Bureau (IAB) recommends 8
standard banner sizes.
Behavioral Targeting
A model that shows the response
from advertising in real-time and then targets accordingly.
Beyond the Banner
Ad campaign that incorporates
standard and nonstandard ad units (banners with buttons,
tag lines, pop-ups or email), email, text links or wireless
ads.
Booked Space
This is the number of ad views for an ad space that are
currently sold out.
Brand, brand name, and branding
A brand is a product, service, or concept
that is publicly distinguished from other products, services, or concepts
so that it can be easily communicated and usually marketed. A brand name is
the name of the distinctive product, service, or concept. Branding is the
process of creating and disseminating the brand name. Branding can be
applied to the entire corporate identity as well as to individual product
and service names. In Web and other media advertising, it is recognized
that there is usually some kind of branding value whether or not an
immediate, direct response can be measured from an ad or campaign.
Companies like Proctor and Gamble have made a science out of creating and
evaluating the success of their brand name products.
Browser
Short for web browser, a software application
used to locate and display web ages. The browser
interprets the HTML code on web servers and allows users
to navigate, read and listen to information, and it performs
desktop functionality, such as accessing mail and setting
user preferences. The most popular browsers are
Microsoft Internet Explorer and Netscape Navigator.
Caching
In Internet advertising, the caching of pages in a cache server or
the user's computer means that some ad views won't be known by the ad
counting programs and is a source of concern. There are several techniques
for telling the browser not to cache particular pages. On the other hand,
specifying no caching for all pages may mean that users will find your site
to be slower than you would like.
Click
According to ad industry recommended guidelines from FAST, a click
is "when a visitor interacts with an advertisement." This does not
apparently mean simply interacting with a rich media ad, but actually
clicking on it so that the visitor is headed toward the advertiser's
destination. (It also does not mean that the visitor actually waits to
fully arrive at the destination, but just that the visitor started going
there.)
Co-branding
Co-branding on the Web often means two Web sites or Web site
sections or features displaying their logos (and thus their brands)
together so that the viewer considers the site or feature to be a joint
enterprise. (Co-branding is often associated with cross-linking between the
sites, although it isn't necessary.)
Cost per Action (CPA)
The price paid by an advertiser for
each "Action" that a content site delivers. "Action" may be a
sale, a lead, a successful form fill-out, a download of a
software program or an e-commerce sale of a product.
Both the action, price and terms of a CPA purchase are
mutually agreed upon by the advertiser and content site
and such a purchase typically involves a back end tracking
system provided by the advertiser that allows the content
site to view clicks and actions periodically.
Cost per Lead
This is a more specific form of cost-per-action in which a
visitor provides enough information at the advertiser's site (or in
interaction with a rich media ad) to be used as a sales lead. Note that you
can estimate cost-per-lead regardless of how you pay for the ad (in other
words, buying on a pay-per-lead basis is not required to calculate the
cost-per-lead).
Cost per Sale
Sites that sell products directly from their Web site or can
otherwise determine sales generated as the result of an advertising sales
lead can calculate the cost-per-sale of Web advertising.
Cost per Click (CPC)
A pricing model that charges
advertisers based on the number of clicks on the creative
throughout the course of a campaign.
Cost per Thousand (CPM)
A pricing model that charges
advertisers based on the number of impressions served
over the course of a campaign.
Click stream
A click stream is a recorded path of the pages a user
requested in going through one or more Web sites. Click stream information
can help Web site owners understand how visitors are using their site and
which pages are getting the most use. It can help advertisers understand
how users get to the client's pages, what pages they look at, and how they
go about ordering a product.
Clickthrough
A clickthrough is what is counted by the sponsoring site as a
result of an ad click. In practice, click and clickthrough tend to be used
interchangeably. A clickthrough, however, seems to imply that the user
actually received the page. Some advertisers are willing to pay only for
clickthroughs rather than for ad impressions.
Click rate
The click rate is the percentage of ad views that resulted in
clickthroughs. Although there is visibility and branding value in ad views
that don't result in a clickthrough, this value is difficult to measure. A
clickthrough has several values: it's an indication of the ad's
effectiveness and it results in the viewer getting to the advertiser's Web
site where other messages can be provided. A new approach is for a click to
result not in a link to another site but to an immediate product order
window. What a successful click rate is depends on a number of factors,
such as: the campaign objectives, how enticing the banner message is, how
explicit the message is (a message that is complete within the banner may
be less apt to be clicked), audience/message matching, how new the banner
is, how often it is displayed to the same user, and so forth. In general,
click rates for high-repeat, branding banners vary from 0.15 to 1%. Ads
with provocative, mysterious, or other compelling content can induce click
rates ranging from 1 to 5% and sometimes higher. The click rate for a given
ad tends to diminish with repeated exposure.
Click-Through Rate (CTR)
The response rate of an online
advertisement, typically expressed as a percentage and
calculated by taking the number of click-throughs the ad
received, dividing that number by the number of
impressions and multiplying by 100 to obtain a percentage.
CTR is a major measure of Internet-ad campaign
effectiveness and provides a basis for comparison of
creatives.
Creative
The concept, design or artwork of an ad including
the technology used to create or develop the ad. The most
common creative technology for banners is GIF, JPEG
images or animated GIFs. Other creative technologies
include Java, HTML or streaming media.
Client
The browser (see browser) used by a visitor to a Web site.
Client Errors
An error occurring due to an invalid request by the visitor's browser. Client errors are in the 400-range.
Company Database
The database installed and used by WebTrends to look up the company name, city, state and country corresponding to a specific domain name.
Cookies
Websites assign cookies to a user's browser to
enable them to track activity of that user and deliver ads and
content based on the information collected. The browser
stores information in the cookie, which allows it to
remember the viewer in future sessions. Visitors can
accept or deny cookies by changing their browser
preferences.
CPR Pricing
Advertising rates based on community, personalization, and response.
DART
The ad serving technology by DoubleClick that performs the targeting, reporting and inventory management for the sites in the Publisher Member Network.
Domain Name
Resource location identifier that
corresponds with a particular IP address or set of IP
addresses.
Domain Name Lookup
The process of converting a numeric IP address into a text name.
Environmental Advertising
Advertising links built seamlessly into Web pages so that readers click on hyperlinks as they browse pages.
Extranet
Affinity groups linked together in private Internets to collaborate on a project, as trading partners, clients, etc.
Effective Frequency
The number of times an ad should
be shown to one person to realize the highest impact of the
ad without wasting impressions on that individual.
Effective Reach
Estimated number of individuals in an
audience that is reached at least once in a specific amount
of time.
Exposures
See Impressions.
FAST
FAST is a coalition of the Internet Advertising Bureau (IAB), the
ANA, and the ARF that has recommended or is working on guidelines for
consumer privacy, ad models and creative formats, audience and ad
impression measurement, and a standard reporting template together with a
standard insertion order. FAST originated with Proctor and Gamble's Future
of Advertising Stakeholders Summit in August 1998. FAST's first guideline,
available in March 1999, was a guideline on "Basic Advertising Measures."
Our definitions in this list include the FAST definitions for impression
and click.
Filtering
Filtering is the immediate analysis by a program of a user
request to determine which ad(s) to return in the requested page. A Web
page request can tell a Web site or its ad server whether it fits a certain
characteristic such as coming from a particular company's address or that
the user is using a particular level of browser. The Web ad server can
respond accordingly.
Fold
"Above the fold," a term borrowed from print media, refers to an ad
that is viewable as soon as the Web page arrives. You don't have to scroll
down (or sideways) to see it. Since screen resolution can affect what is
immediately viewable, it's good to know whether the Web site's audience
tends to set their resolution at 640 by 480 pixels or at 800 by 600 (or
higher).
FAQ
Frequently Asked Questions.
Frequency
The total number of times the same person or
household is exposed to an advertising message or
campaign.
Forms
An HTML page which passes variables back to the server. These pages are used to gather information from users. Also referred to as scripts.
FTP
File Transfer Protocol is a standard method of sending files between computers over the Internet.
GIF (Graphical Image Format)
One of the standard
methods for storing images for display on the World Wide
Web. A common compression format uses to transfer
graphic files between different computers. GIF images are
the most common form of banner creative and web
graphics.
GUI (Graphical User Interface):
The interface between a
user and data of a software application
Hit
A hit is the sending of a single file whether an HTML file, an image,
an audio file, or other file type. Since a single Web page request can
bring with it a number of individual files, the number of hits from a site
is a not a good indication of its actual use (number of visitors). It does
have meaning for the Web site space provider, however, as an indicator of
traffic flow.
Home Page
The page designated as the main point of
entry of a website or the starting point when a browser first
connects to the Internet.
Home Page URL
The local path or Internet URL to the default page of the Web site.
Host
A computer that is connected to a TCP/IP network,
including the Internet. Each host has a unique IP address.
As a web server, a company acts as host, providing the
computer hardware, software, and communications
protocols for accessing websites.
HTML (Hypertext Markup Language)
The language that
converts raw ASCII text into formatted text, hyperlinks, and
graphics for display in a World Wide Web browser. HTML
defines the page layout, fonts and graphic elements, as
well as the hypertext links to other documents
HTTP (Hypertext Transfer Protocol)
The set of rules for
transferring text from a web server to a browser over the
Internet.
Hypertext
Text that can be selected (clicked) by a user and
that links to a different section of that page or to another
location.
Hyperhype
Web page language that inflates product promotion with little merit, excessive marketing without substance.
Infoglut
Information overload due to the explosive growth of the World Wide Web.
Info-thieves
Term used by some diehard Internet enthusiasts for marketers collecting information from Web visitors.
Image Map:
A graphic on the World Wide Web that allows a
user to be hyperlinked to different new content areas when
they click on different areas of the image.
Interstitial Ads
Web pages that pop up between what the
viewer is looking at and what they are expecting to get. More
like a TV commercial than anything else on the Web (at the
moment).
Impression
According to the "Basic Advertising Measures," from FAST, an ad
industry group, an impression is "The count of a delivered basic
advertising unit from an ad distribution point." Impressions are how most
Web advertising is sold and the cost is quoted in terms of the cost per
thousand impressions (CPM).
Internet
A global network connecting millions of
computers.
Interstitial
An ad that appears in a separate window on top
of content. Also see Pop-Up.
Inventory
The number of ad impressions available for sale
on a website. Ad inventory is determined by the number of
ads on a page, the number of pages containing ad space
and the number of page requests. Also defined as the
number of banner ad impressions delivered via an ad
space during a given period.
IO
See insertion order. Insertion order: An insertion order is a formal,
printed order to run an ad campaign. Typically, the insertion order
identifies the campaign name, the Web site receiving the order and the
planner or buyer giving the order, the individual ads to be run (or who
will provide them), the ad sizes, the campaign beginning and end dates, the
CPM, the total cost, discounts to be applied, and reporting requirements
and possible penalties or stipulations relative to the failure to deliver
the impressions.
IP Address (Internet Protocol Address)
Refers to the set
of communications standards that control communications
activity on the Internet. Can be static or dynamic addresses.
Dynamic addresses, like those of AOL users, can provide
accounting problems for calculations of unique users. An
identifier for a computer or device on a TCP/IP network.
Networks use the TCP/IP protocol to route messages
based on the IP address of the destination. The format of
an IP address is a 32-bit numeric address written as four
numbers separated by periods.
ISDN (Integrated Services Digital Network)
An
international communications standard for sending voice,
video, and data over digital telephone lines or normal
telephone wires.
ISP (Internet Service Provider)
The company that provides
a viewer with a physical connection and access to the
Internet.
Intelligent Agents
Software that can search the Web for individualized information.
Intermercial
Web-based commercial.
JavaScript
A scripting language developed to enable web
authors to design interactive sites. Although it shares many
of the features and structures of the full Java language, it
was developed independently. JavaScript can interact with
HTML source code, enabling web authors to enhance their
sites with dynamic content. JavaScript is endorsed by a
number of software companies and is an open language
that anyone can use without purchasing a license. It is
supported by recent browsers from Netscape and
Microsoft.
JPEG (Joint Pictures Expert Group)
JPEG (Joint Pictures Expert Group
Keyword
A word used to identify content for search or
classification purposes.
Log File
A file created by a web or proxy server which contains all of the access information regarding the activity on that server.
Link
Hypertext or graphics that a user clicks on to display
another page, document or section of a document.
Mediated purchases
High-ticket items that require a great deal of research before a purchase is made--autos, homes, vacations, colleges, etc.
Media broker
Since it's often not efficient for an advertiser to select
every Web site it wants to put ads on, media brokers aggregate sites for
advertisers and their media planners and buyers, based on demographics and
other factors.
Media buyer
A media buyer, usually at an advertising agency, works with a
media planner to allocate the money provided for an advertising campaign
among specific print or online media (magazines, TV, Web sites, and so
forth), and then calls and places the advertising orders. On the Web,
placing the order often includes requesting proposals and negotiating the
final cost.
Optimization
Optimization refers to the mathematical
process for minimizing or maximizing an objective function
such as costs or revenue, in the presence of scarce
resources. Often the problem is formulated as a linear
program, which is a system of equations that define the
objective function and its constraints in linear expressions
of all variables.
Opt-in Email
Subscribers have registered to receive specific information of interest.
Page Views
Also called Page Impressions. Hit to HTML pages.
Page
Websites are collections of electronic pages of
HTML documents that may contain images and media
objects (graphics, java applets, etc.) as well as text. A page
can contain one or more ads.
Page Request
The request by a user's browser for an
HTML document. The page request is recorded by the web
server's log file. Pages requested are not always fully
downloaded or seen by the user, so a page request is not
equal to a page view.
Page View (Also see impression)
The successful
transmittal of the fully downloaded page to the user's
browser. The delivery of an advertisement or a page of
information to a viewer over the World Wide Web.
Proof of performance
Some advertisers may want proof that the ads they've
bought have actually run and that clickthrough figures are accurate. In
print media, tearsheets taken from a publication prove that an ad was run.
On the Web, there is no industry-wide practice for proof of performance.
Some buyers rely on the integrity of the media broker and the Web site. The
ad buyer usually checks the Web site to determine the ads are actually
running. Most buyers require weekly figures during a campaign. A few want
to look directly at the figures, viewing the ad server or Web
site-reporting tool.
Platform
The type of computer or operating system on
which a software application runs; most common
applications are PC, Macintosh and Unix.
Portal
The "door" a user enters when accessing the web.
Portals offer news, information, entertainment, email,
shopping and other services. Common portals are Yahoo
and MSN.
Pop-Up
An ad that appears in a separate window on top of
content. Similar to Interstitials, but pop-ups are not
associated with a displayed banner.
Publishers Network
A network of websites whose ad inventory is
aggregated and sold to advertisers as a "run of network"
buy or by content category.
Proxy Server
A server that sits between a client
application, such as a web browser, and a real server. It
intercepts all requests to the real server to see if it can fulfill
the requests itself. If not, it forwards the request to the real
server.
Psychographics
Subjective information about a population
of World Wide Web viewers, such as propensity towards
sports, arts, or business. Includes personality
characteristics.
Publisher
A.k.a. web publisher, content provider, affiliate.
Any individual who maintains a page on the World Wide
Web.
Push
A tool that sends automatically sends information to
a web user. The delivery ("pushing of") information that is
initiated by the server rather than being requested by the
user ("pulled"). Examples would be PointCast, BackWeb,
and Marimba.
Referrer
URL of an HTML page that refers to your Web site.
Rate Card
Published by sites that accept advertising,
includes price of banners, sponsorships and other types of
ad products.
Reach
The number of unique visitors or percent of
specified target audience to a site or group of sites
exposed to an ad within a specified period of time.
Return on Investment (ROI)
The returns received from a
campaign investment. Can include the overall click-through
rate, site traffic increases, new users registered, longer
visits, more pages per session, increased sales, etc.
Rich Media
Technologies that enhance interaction
between users and the ad or web content. Some rich
media can require a plug in to run the rich media content.
Technologies include HTML, Java including Enliven, VADz,
First Virtual, Audiobase™, and Thinking Media, audio,
video, and more.
Robots
Also knows as spiders or web crawlers. Robots
search the web to scan and collect documents to be
accessed on search engines.
ROI
ROI (return on investment) is "the bottom line" on how successful an
ad or campaign was in terms of what the returns (generally sales revenue)
were for the money expended (invested).
RON
See run-of-network.
ROS
See run-of-site.
Run of Network
An ad delivery and pricing option that
allows advertisers to run their ads throughout a site or ad
network without any targeting, usually at a lower CPM than
they would pay to run ads within a specific section of a site
or network of sites.
Server
A host computer that houses and serves up sites,
newsgroups, email and/or advertisements to viewers.
Server Error
An error occurring at the server. Web server errors have codes in the 500 range.
Scalability
Ability of a system to adapt to increased
demands. The elimination of all points of pressure where a
system could break down.
Search Engine
Helps users locate information on the
Internet by searching for keywords or phrases. Indexes are
developed from resource lists or created by robots,
spiders, crawlers or agents.
Seller
Any individual who maintains a page on the World
Wide Web and who wishes to place advertisements on it.
Session
A series of page requests made by a single user
at a website. If there has been no activity by the same user,
a new session begins. Twenty minutes is the most
common time period used to measure a session.
Sherpa Site
Internet site with a built in guide or guru. Virtual Vineyards, Lexus.
Software Developer Kit (SDK):
Targeted marketing
messages embedded within software applications. This
medium offers precise targeting capabilities to a very
high-tech savvy audience, and the ability to reach
consumers on or off the Internet.
Spam
Unsolicited email.
Splash page
A splash page (also known as an interstitial) is a preliminary
page that precedes the regular home page of a Web site and usually promotes
a particular site feature or provides advertising. A splash page is timed
to move on to the home page after a short period of time.
Sponsor
Depending on the context, a sponsor simply means an advertiser who
has sponsored an ad and, by doing so, has also helped sponsor or sustain
the Web site itself. It can also mean an advertiser that has a special
relationship with the Web site and supports a special feature of a Web
site, such as a writer's column, a Flower-of-the-Day, or a collection of
articles on a particular subject.
Sponsorship
Advertising program or campaign designed
uniquely by a website for an advertiser to give dominance
and created to add value for that advertiser on the site or
within a section of the site. These programs can include
bundling multiple ad units, exclusivity, content integration,
custom content development or research and other
non-media opportunities.
Static Ad
A fixed ad unit that remains on a page and does
not rotate throughout the site.
Sticky
Term for sites where visitors stay for extended
periods of time. For example, a site with a game or greeting
card composer encourages people to stay and use the
feature, rather than going elsewhere.
Streaming Media
A technique that allows audio and visual
files to run and does not require that a file be downloaded
before the user can see or hear the content. Streaming
media improves the users' experience in viewing rich
media.
Spiders
An automated program which searches the internet.
Suffix (Domain Name)
The three digit suffix of a domain can be used to identify the type of organization.
- Possible "Suffixes" are:
- .com = Commercial
- .edu = Educational
- .int = International
- .gov = Government
- .mil = Military
- .net = Network
- .org = Organization
Third-Generation Web Site
Dynamic Web site that includes personalization, search, database links.
T-1
A dedicated phone connection supporting data rates of
1.544 Mb per second.
T-3
A dedicated phone connection supporting data rates of
about 43 Mb per second.
Targeting
In online advertising, the ability to serve ads to
the users most likely to be receptive to the advertiser's
message, based on their demographic, psychographic and
behavioral characteristics. The ability to deliver the most
appropriate ad to a user primarily through content,
demographic profiling or browser targeting. Advanced
targeting techniques consider users' behaviors and predict
behavior based on user preferences.
TCP (Transmission Control Protocol)
One of the main
protocols in TCP/IP networks. Whereas the IP protocol
deals only with packets, TCP enables two hosts to
establish a connection and exchange streams of data.
User Agent
The fields in an extended Web server log file indicating the browser and the platform used by a visitor.
URL (Universal-or Uniform-Resource Locator)
Indicates
the World Wide Web address of a particular site, e.g.
http://www.flycast.com. An address that a browser uses to
find and display web content.
Unique Users
A unique visitor to a website, where the user
self-identifies through registration, or where the user is
identified or marked by a cookie or other ID that is attached
to their browser.
Unique Visitor
A unique visitor is someone with a unique address who is
entering a Web site for the first time that day (or some other specified
period). Thus, a visitor that returns within the same day is not counted
twice. A unique visitors count tells you how many different people there
are in your audience during the time period, but not how much they used the
site during the period.
User Session
A user session is someone with a unique address that enters
or reenters a Web site each day (or some other specified period). A user
session is sometimes determined by counting only those users that haven't
reentered the site within the past 20 minutes or a similar period. User
session figures are sometimes used, somewhat incorrectly, to indicate
"visits" or "visitors" per day. User sessions are a better indicator of
total site activity than "unique visitors" since they indicate frequency of
use.
Users
An end user of products (either a web media buyer or
a content provider). A browser accessing a website. One
user may be responsible for many impressions, visits or
sessions. For example, if multiple people use one
computer, and hence one IP address, they will be counted
as one user.
User Session
A session of activity (all hits) for one user of a web site. A unique user is determined by the IP address or cookie. By default, a user session is terminated when a user is inactive for more than 30 minutes. See General Web Log Analyzer Settings on page 156 for instructions on how to change the default setting. Synonyme: Visit.
View,Page
Each request for a particular web page which displays an ad. Also referred to as an impression.
Viewer
A.k.a. user, a human being who is exposed to a
World Wide Web page.
Viral Marketing
A marketing strategy that works by users
passing marketing messages on to their friends.
Visit Length
A.k.a. visit time, the length of time, as
measured by log files that a viewer spends on a particular
page or website
Visitor
A user who access a website as identified by user
registration data, a cookie, Unique URL tagging or unique
IP addresses.
Visit
A visit is a Web user with a unique address entering a Web site at
some page for the first time that day (or for the first time in a lesser
time period). The number of visits is roughly equivalent to the number of
different people that visit a site. This term is ambiguous unless the user
defines it, since it could mean a user session or it could mean a unique
visitor that day.
Web Years
Like dog years, Web years are shorter than calendar years - a lot shorter.
WAP (Wireless Application Protocol)
A communications
protocol that wireless devices, such as cellular phones,
use for Internet access.
Web Server
A computer that stores and serves
information for access on the World Wide Web.
Web Page
A collection of information on the World Wide
Web, addressed by a single URL.
Web Site
A collection of web pages, housed on a single
computer and addressed by similar URLs. A location made
up of related web pages and files on the Internet. A website
can contain any number of pages.
Wireless
Refers to a communications system in which
electromagnetic or acoustic waves transfer a signal
through space rather than along a wire. In most wireless
systems, use radio frequency (RF) or infrared (IR) waves.
Wireless devices include cellular phones, pagers and
personal digital assistants.
World Wide Web
The interconnected universe of
computers using common protocols (http) to communicate
and view each other's content via the Internet.
| SMS (Wireless Short Message Service) |
ATM
Asynchronous transfer mode
BS
Base station
BSC
Base station controller
BTS
Base transceiver station
CDMA
Code division multiple access
CMT
Cellular messaging teleservice
CPT
Cellular paging teleservice
ERMES
European Radio Messaging System
ESME
External short message entities
ETSI
European Telecommunications Standards Institute
GSM
Global System for Mobile Communications
HLR
Home location register
IN
Intelligent network
IP
Internet protocol
LAN
Local-area network
MAP
Mobile application part
MO
Mobile originated
MO–SM
Mobile-originated short message
MSC
Mobile switching center
MT
Mobile terminated
|
MT–SM
Mobile-terminated short message
PDA
Personal digital assistant
POS
Point of sale
PP
Point to point
SIM
Subscriber identity module
SM
Short message
SMD
Short message delivery
SMD–PP
Short message delivery–point to point
SME
Short messaging entity
SMS
Short message service
SMSC
Short message service center
SS7
Signaling system 7
STP
Signal transfer point
TCAP
Transactional capabilities application part
TDMA
Time division multiple access
VLR
Visitor location register
VMN
Voice-mail notification
VMS
Voice-mail system
WAN
Wide-area network
WAP
Wireless application protocol |
|
|
