Email Marketing: Using Email to Reach Your Target Audience and Build Customer Relationships
This book aims to remind us and explains how this cheap, easy-to-use tool can be one of your online business's best assets. The authors are keen to point out they're advocating not spam but rather targeted, well-constructed marketing messages.
Jim Sterne, Anthony Priore, Jerry I. Reitman
E-mail Business Strategies & Dozens of Other Great Ways to Take Advantage of the Internet
This book extensively describes how to use e-mail in dozens of business situations and environments. Bulk e-mail marketing is also discussed but to a significantly lesser extent.
Phil Gurian
Internet Direct Mail
A guide to direct marketing via the Internet, teaching step-by-step how to create, send, and track a highly successful e-mail campaign. Includes lists of resources for e-mail list brokers and service bureaus, credit card companies and corporations offering merchant accounts, books and software on Web marketing, and more.
Stevan Roberts, Michelle Feit, Robert W. Bly
Permission-Based E-Mail Marketing That Works!
Permission-Based E-mail Marketing That Works tells how to create a budget for permission-based email campaigns, explore tailing such emails to retain profitable customers, and tells how to acquire and retain such customers.
Kim MacPherson
Marketing with E-Mail: A Spam-Free Guide to Increasing Sales, Building Loyalty, and Increasing Awareness
A guide to marketing with e-mail, providing advice on how to expand and improve market opportunities, communications, and online customer relationships. Offers the latest information on e-mail newsletters, online networking, signature files, and more of the latest technologies.
Shannon Kinnard
E-Promotions : The Value of E-Mail Marketing
This monograph brings together two distant worlds: the volatile and hyper-aggressive milieu of e-mail commerce and the practices of a traditional, multilateral institution.
Gerardo Giannoni
Planning Your Internet Marketing Strategy: A Doctor Ebiz Guide
A top international authority on Web marketing and e-commerce provides a sure-fire formula for developing a winning e-commerce marketing strategy One of the biggest reasons why so many Internet-based businesses fail isn't poor product or service, or technology failures, or even lack of funding.
Ralph F. Wilson
Permission Marketing: Turning Strangers Into Friends, and Friends into Customers
Seth Godin, one of the world's foremost online promoters, offers his best advice for advertising in Permission Marketing. Godin argues that businesses can no longer rely solely on traditional forms of "interruption advertising" in magazines, mailings, or radio and television commercials.
Seth Godin
Net Words: Creating High-Impact Online Copy (Paperback)
Net Words explores the reasons why and makes a strong case for a revolutionary new approach to copywriting tailored to the unique demands of a powerful new medium. With the help of dozens of examples of successful and unsuccessful on-line writing, author Nick Usborne shows readers how to harness the power of the written word for the Web. Readers learn how to imbue a business with a distinctive on-line "voice" and use it to forge lasting bonds with customers, increase market share, and close sales.
